All I wanted to do was sync my blackberry calendar and contacts with my computer. The Mac did this automatically with built in programs for both contact management as well as an excellent Calendar program. How they did this without anti-trust problems like Microsoft has I don’t know… maybe anti-trust lawyers can’t afford Macs. I don’t know. But to have as good as I had with the Mac I had to buy Microsoft Outlook otherwise my Blackberry would sync with exactly nothing on my PC. Swell.
I toddled over to the Microsoft store where I could buy a digital download of Microsoft Outlook 2007 and if past history was any indication with every other digital download purchase I’d ever made I’d be downloading, installing, and clicking away in under an hour. That was the plan.
Twenty hours later I still hadn’t gotten an e-mail from Microsoft with download instructions… my card had been hit but no love in the download department so I complained about it on Twitter. Complaining on social media isn’t new. What is new, and impressed me was someone from Microsoft contacted me through twitter and then through e-mail and finally by phone, seriously… he called me! (Of course they know all my vitals, Microsoft downloads and scans the contents of your hard drive at night, you know this right? JOKE! I sent him my phone number!)
So, because I twittered in exasperation someone from Microsoft, MICROSOFT, got in touch with me and stayed in touch with me to fix the problem and fix it in a way that took me from frustrated to happy customer. They didn’t give me giant piles of free stuff, but they can if they like… they’ve got my contact info! (hint hint) But he fixed the issue, personally took care of the sale and made sure that I got everything I’d asked for and was a happy customer.
This is not a trivial thing that Trevin from the Microsoft Store (online version, not from a mall) did. I’m in retail. I know how hard it is to take an irritated customer referring to your business as pathetic and then be calm, rational, and helpful with the upset customer and turn their bad experience into a good one. Trevin did an outstanding job of it. And I officially apologize for saying his store was bad. I should have contacted them at least one more time before I was so insulting.
The lesson here isn’t that they messed up although I’m sure there are plenty who will say “See, Microsoft screwed up again!” They’re ignoring the important part. From a customer service point of view they didn’t just screw up. They recognized it and then they reached out to me, their customer, and fixed it in a way that was fair. It didn’t give away the store and it didn’t make me feel like they weren’t giving an inch after messing things up so badly.
I wasn’t after a free lunch. I just wanted to shop with them. Today at my work I had one of my employees tell me about an upset customer experience she’d had and how the customer was going to come back. Whenever I hear those I wince. I want them to come back to shop, not to complain. She’d really tried to make the customer happy and things had just conspired against her. I suspect this is one of those customers who won’t be happy until we fire him. (Yes, I’ve fired customers before and it’s not something that’s done lightly but they quit being customers when they quit paying… and he’s getting close to the part where he’s an expense in a bad way.)
So, we’ll try to do as good by the upset customer as Trevin did by me. I’d started the conversation on twitter, effectively yelling “Your company is pathetic!” and he responded with “How can I help fix it?” And then went on from there to fix things. He didn’t react to my emotion or my hostility. He reacted to my problem and worked to address it. In doing so he took me from hostile upset customer to happy customer who will shop there again. His parting words on the phone, were that if I ever had any problem again to get in touch with him. I don’t expect I’ll have troubles, and if I did I would probably do things more right with e-mail through the proper channels, but I feel, as a customer, like I have an “in.” That makes me more likely to shop there again, even if I never use the in… and even though he’ll never remember me and probably handles a dozen cases a week just like mine. (Not because they’re that bad but due to the sheer volume of what the biggest software company in the world must do… at least I think they are, maybe it’s Blizzard.)
So. This week the challenge is to be as good at customer service as Microsoft was to me… and this time when I say that, I mean that in the best possible way. Good job Trevin from Microsoft, and thank you.
The Microsoft loves me… they really do! by Rich Griffith, unless otherwise expressly stated, is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.
